Renato is the character of a famous South American TV series watched everywhere in Africa.
In Togolese dialect Ewe, this fabric is named « Ameton ma doha dit », which means in essence that living a three-way friendship is impossible. Ivorians call this one « Three Ministers ».
Here, the woman is sending a message to her rival: « I intend to give you a hard time ». She is ready to do anything to protect her household.
This nickname is a direct reference to the 1999 military coup in Abidjan, which ousted President Henri Konan Bédié from power. He was replaced by General Robert Guéï until elections could be held.
Wearing this fabric intends to show that all is well in the household. A husband always comes back to his wife!
«Nails » in Togo and Bénin, « Mrs Therese’s Nails » in Ivory Coast. This name is a reference to a wife’s fury should another woman try to get close to her husband.
" Papayas " for the Ghanaians, « Bone of Contention » for the Ivoirians. This wax fabric is typically worn by a young woman who is financially supported by an older man.
Wax resellers are suspected to have invented this name to generate a bidding frenzy around this fabric pattern. Through this wax, a woman can show her relatives and her rivals how much love her husband is feeling for her. Some women even go as far as buying it to themselves in order to wreak havoc between their husband and their rival.
This wax fabric is often used to illustrate the man – woman relationship: « I shall live in your shadow ».
Here, the woman sends the following message to her husband: « an adulterous groom leads to an adulterous wife ». This wax symbolizes gender equality.